Privacy Policy

Last updated: May 19, 2026

This Privacy Policy explains what data we collect, why, and what choices you have. We try to keep it short.

What we collect

When you visit the site:

• Pages viewed and time spent (anonymous analytics)
• Approximate location (city level, derived from IP)
• Browser and device type
• UTM parameters and referring URL when you arrive via ad or link
• A locally-stored visitor ID we generate (so we can stitch multiple visits together for attribution; no personal info attached)

When you book a service:

• Name, email, phone (for booking confirmation)
• Payment information (processed and stored by Stripe; we never see or store credit card numbers ourselves)
• Booking details (dates, services, special requests)

When you sign up for our newsletter:

• Email address only
• Unsubscribe link on every email

How we use it

• To process bookings — share booking details with the relevant provider so they can deliver the service
• To send transactional emails — confirmations, cancellations, receipts
• To send our newsletter — only if you opted in; unsubscribe any time
• To improve the Platform — analytics tells us which pages help users find what they need
• To measure marketing effectiveness — server-side conversion tracking (Meta CAPI, Google Enhanced Conversions, TikTok Events API, Pinterest Conversions API) lets us evaluate ad spend without relying on browser cookies that get blocked

Who we share data with

Only the parties strictly necessary to operate the service:

• The independent provider you book with — your name, email, phone, and booking details
• Stripe — for payment processing (Stripe Privacy)
• Postmark / SES — for transactional and newsletter email delivery
• Ad platforms (Meta, Google, TikTok, Pinterest) — hashed email + booking event for conversion attribution. You can opt out via your ad preferences on each platform.
• Plausible / Google Analytics — anonymous usage analytics

We do not sell your data to third parties. Period.

Your choices

Newsletter: unsubscribe link on every email; or email support@tendground.com.

Analytics opt-out: use your browser's "Do Not Track" setting (we respect it) or use an ad blocker.

Data access / deletion: California residents (CCPA) and EU residents (GDPR) have specific rights to request access to, correction of, or deletion of personal data we hold about them. Email support@tendground.com with your request; we respond within 30 days.

Cookies + local storage

We use minimal cookies:

• tg_visitor_id — anonymous browser session identifier (no personal info)
• tg_utm — captured UTM parameters from your arrival URL
• Third-party pixels (Meta, Google, TikTok, Pinterest) — only placed if you don't have tracking blocked

We don't use cookies for advertising retargeting outside of the first-party visitor stitching described above.

Children's privacy

The Platform is not directed to children under 13. We don't knowingly collect data from anyone under 13. If you become aware that a child has provided us with information, please email support@tendground.com so we can delete it.

Data retention

We keep booking data for 7 years (US tax + accounting compliance). Newsletter subscribers are kept until they unsubscribe. Analytics data is anonymized and retained indefinitely in aggregate form.

Changes to this policy

We update this policy occasionally. Material changes will be posted on this page with a new "Last updated" date. Continued use after changes constitutes acceptance.

Contact

Privacy questions: hello@tendground.com.